About/FTC Disclosure

Here’s a little bit about me, as well as our disclosure policy per the FEDERAL TRADE COMMISSION (FTC) Guides Concerning the Use of Endorsements and Testimonials in Advertising.

Who: My name is Scott McMurren. I write the Alaska Travelgram. I’m an Alaska travel expert, with 30 years’ experience in the travel business–primarily in Alaska. I live in Anchorage with my wife, our kids and our dogs, Tanya and Penny. We love Alaska.

What: The Alaska Travelgram is an email travel newsletter/website published by Shining Sea Communications, Inc.

When: We send out the newsletter once a week. Occasionally we send out extra issues if there’s a particular special, a sale or a big event.

Where: The Alaska Travelgram is published in Anchorage, Alaska. Contact us: zoom@gci.net

Why: The Alaska Travelgram is a for-profit business enterprise. The “mission” of the Alaska Travelgram is to provide “news you can use” about new travel destinations, hot travel deals, special insider knowledge on when and how to get the best deals, and other items of interest to travelers. I consider travel to be the first leg of diplomacy–so I am a real evangelist for the art and practice of traveling–whether it’s around Alaska or around the world.

How: The Alaska Travelgram does not accept third-party banner ads, pay-per-click ads (such as Google Ads), commission or affiliate links (such as Amazon.com). No pop-up or pop-under ads. No “paid placement”. No surprise re-directs. We do not sell, rent, give away or provide your email address or IP address to anyone.

IMPORTANT: The Alaska Travelgram solicits advertising sponsorships and other forms of compensation from appropriate vendors. That means I have a “material connection” with the companies or individuals you read about in the Alaska Travelgram. Sponsors (advertisers) are selected based on my travel industry expertise and how I think the information will benefit travelers. Click here to view a list of companies I’ve worked with as sponsors.

Accordingly, this compensation influences the topics mentioned in the Alaska Travelgram. Most, but not all, of the content in the Alaska Travelgram is produced as part of a sponsorship package. Not for lack of trying, mind you. But for the sake of clarity, readers may conclude that all the content presented in the Alaska Travelgram is sponsored (paid advertising).

Does that make the information less credible? I don’t think so. But that is a question for you, the reader. Is there an opportunity for a conflict of interest? Sure. But working with editors, collaborators, employers, friends and colleagues over the years has taught me to be as straightforward as possible.

So, think of the Alaska Travelgram as one big commercial. I spend all day trying to get people to buy travel goods and services and all the things that go along with that. I tweet about it. I post on Facebook. I have  a radio show and a regular time slot on a local TV station. I write for other publications. Part of my expertise is advising when and how to make the most intelligent and appropriate purchasing decisions.

But another big part of the travel experience is sharing great stories about who we meet, where we travel and the journey itself. We think new thoughts, eat new foods and dream new dreams.

To me, the practice and passion of traveling is a big part of who I am. I just came across a great quote here–and I wanted to share it with you:

“The Journey knows what the Traveler does not.”

So–join me on the journey! It’s worth it!

–Scott McMurren

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6 Responses to “About/FTC Disclosure”

  1. Thanks Scott for your effort to reach me yesterday. I got your phone message at home and meant to call you today, however I didn’t write down the phone number. I did receive the information on this website, and forwarded it on to our friends.

    Again, thanks much for your effort. I really enjoy your newspaper articles and the web newsletter.

  2. Scott, I love your updates in the newspaper each Sunday on the travel industry. They provide great insight into what is going on.

    I heard a rumor that American may be trying to buy Alaska as a way to get newer planes to modernize its fleet of MD80s. Sounds like a plan to gut our main means of transportation in and out of the state. Have you heard anything like this?

  3. Scott:

    Any idea when AK Airlines might come out with their 2008 permanent fund fares? I wondered if they would come out early this year.

    Thanks!
    Dru

  4. Hi Scott! Great pictures, wow! I am sorry I missed you – hopefully we will have a chance to talk the next time you visit Seattle. We will be running our ad on ADN.com 10/1 thru 11/1 – Well have a nice week, talk to you soon. Heather

  5. Scott,
    I have subscribed to the Anchorage Daily News for years, so I could read your column. I look forward to seeing where you have been, and what budget travel options are available. Thanks for all of the quality journalism. You are a true Alaskan.
    Sincerely, Nikos

  6. Will miss reading your newspaper articles on Sundays.